Logobook, Guideline, Brandbook
purpose and differences

Logobook

This is a document that defines the rules for using a company's logo. It describes in detail the use of the logo on various media, including color schemes, sizes, proportions, indentations, as well as unacceptable uses. The logobook helps ensure consistency and brand recognition.

Guideline

A guideline, or style guide, is a comprehensive document that contains rules for using all elements of a corporate style, including the logo, fonts, color palette, graphic elements, and other visual components. A guideline ensures the same and consistent use of a corporate style across all materials, from printed products to digital media.

Brandbook

A brandbook is a strategic document that highlights the brand's mission, values, philosophy, and unique selling proposition. It includes a guideline as part of its content, but also covers information about the brand's positioning, target audience, competitive environment and long-term development strategy.

Differences:

Logobook focuses on the logo and its correct use.

Guideline covers all aspects of corporate style and their consistent use.

Brandbook is a comprehensive document that includes strategic aspects of the brand and contains a guideline in its composition.

Application:

Logobook is used by designers and marketers to ensure the correct use of the logo.

Guideline is used when creating all visual materials of the company, from advertising to web design.

Brandbook is used by management and marketing departments for strategic planning of brand development.

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