Developed a logo for the security company Cardinal. The customer was offered 3 variants of the logo, from which he chose the most liked.
Concept:
The text component is a spelling of the company's name in strict serif typeface, the inscription base is grouped together, which symbolizes the coherence of teamwork.
The graphic component is a stylized shield, in which the capital letter "K" is inscribed — the first letter in the company name. Negative space is occupied by arrows, symbolizing movement and development.
Naturally, we took care of the vertical and horizontal writing of the logo, as well as the correct display of different sizes and on different media. The logo looks good, both in color and monochrome.
Kyiv, Ukraine / 07.04.2017
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