Logo “O'Coffee”. The customer was offered 3 variants of the logo, from which he chose the one he liked the most.
The logo is made in a fairly popular to date minimalist style. The main distinguishing feature is that the logo is designed without using any typeface, and composed only of two graphic elements — a rectangle with rounded edges and a semicircle.
All elements have the same width, which will be harmoniously perceived at a subconscious level in a potential client. The first letter and apostrophe are highlighted in accent color.